Feature
QR Analytics: See Every Scan. Understand Every Customer.
Track every scan of your QR codes with real-time analytics. See total scans, unique scans, device types, geographic heatmaps, time-of-day trends, and export everything to CSV or PDF.
Every Scan Tells a Story. SMLLR Tells You That Story.
Every time someone scans your QR code, they are signaling intent: they are curious, interested, or ready to act. SMLLR captures the full context of that signal in real-time. See not just how many people scanned, but when they scanned, where they were, what device they used, and whether they had scanned before. This data transforms QR codes from passive print elements into active intelligence sources about your customer base.
- Total scans and unique scans — deduplicated by device
- Scan-by-day and scan-by-hour trend charts
- Device breakdown: iOS vs Android, mobile vs desktop
- Browser and OS distribution
- Country, state, and city-level geographic breakdown
- GPS-exact location data (with user consent, on select plans)
- Export full reports as CSV or PDF
Geographic Heatmaps: See Where Your Audience Scans
SMLLR's geographic analytics go beyond country-level data. See scans broken down by state, city, and — on the Premium plan — by GPS-precise coordinates displayed on a visual heatmap. For businesses with multiple physical locations, this reveals which location drives the most QR engagement. For brands running national campaigns, it shows which cities respond most strongly to specific offers. This geographic intelligence is invaluable for allocating field marketing budgets and planning new location openings.
Related Reading
Campaign Comparison: Understand What Works
Running multiple QR campaigns simultaneously? SMLLR's Campaign Comparison view lets you overlay performance charts for any set of campaigns or individual QR codes. Compare how your restaurant table QR is performing versus your Google Review QR. Compare scan volumes across multiple store locations. Compare this month's promotional campaign against last month's baseline. The ability to compare campaigns side-by-side is what separates data-driven QR marketing from guesswork.
Frequently Asked Questions
What data does SMLLR track for each QR code scan?
SMLLR tracks: timestamp, device OS and type, browser, country, state, city, and (on Premium plans with consent) GPS location. We use IP-based geolocation for country/city data, which is anonymous and DPDP-compliant.
Can I export QR analytics data?
Yes. Every QR code's analytics can be exported as a CSV file (for data analysis in Excel or BI tools) or as a PDF report (for client-ready presentation). Available on paid plans.
How real-time is the scan data?
SMLLR analytics are near real-time, updating within seconds of each scan. You can watch your dashboard during a live event and see scan activity as it happens.
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