Feature
Custom QR Design Studio: Your Brand. Every Scan.
Design QR codes that reflect your brand identity. Add your logo, choose custom colors, select eye shapes, and use branded frames — all while maintaining 100% scannability. No design skills required.
From Black-and-White Boxes to Brand Assets
The generic black-and-white QR code was designed for technical function, not brand expression. SMLLR's Design Studio transforms QR codes from functional utilities into branded visual assets. Add your logo at the center, match your brand colors precisely, choose from dozens of dot and eye shapes, add a custom frame with your call-to-action text, and export in the exact resolution your printer requires. The result is a QR code that people recognize as yours — and trust enough to scan.
- Logo overlay at the center of the QR code
- Custom foreground and background colors
- Multiple dot shapes: square, rounded, circle, star, diamond
- Custom "eye" (corner square) shapes and colors
- Branded frames with custom text (e.g., "Scan to Order")
- Scannability check: our system prevents unscannable designs
Advanced Error Correction for Maximum Logo Coverage
Adding a logo over a QR code seems like it should break the scan — but it does not, when done correctly. QR codes use Reed-Solomon Error Correction, which allows up to 30% of the code to be obscured while maintaining perfect scan reliability. SMLLR's Design Studio uses the highest error correction level (Level H) when you add a logo, maximizing the safe logo size. We also test your design in real-time and warn you if any element threatens scannability — so what you see in preview is guaranteed to scan in the real world.
Export at Any Resolution for Any Use Case
Your QR code appears everywhere: a small sticker, a business card, a billboard, a T-shirt, a product label. Each requires a different size and format. SMLLR exports your custom QR in PNG (for digital use), SVG and EPS (for scalable print), and PDF (for print-ready delivery). Specify your exact dimensions in millimetres, centimetres, or inches. A QR code designed for a business card can be scaled to a billboard without losing a pixel of quality when exported as SVG.
Frequently Asked Questions
Can I add my logo to a QR code?
Yes. SMLLR's Design Studio lets you upload your logo and place it in the center of your QR code. We automatically apply the highest error correction level to ensure the code remains 100% scannable even with the logo overlay.
Will a custom designed QR code still scan reliably?
Yes. SMLLR performs real-time scannability checks as you design. If any design element threatens the scan reliability, we flag it before you save. Our system enforces minimum contrast ratios and safe logo coverage limits.
What file formats can I export my custom QR code in?
SMLLR exports in PNG, SVG, EPS, and PDF. SVG and EPS are vector formats ideal for print — they scale to any size without pixelation. PNG is suitable for digital use and web. PDF is ideal for sending directly to a print vendor.
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