Email Marketing: Your Domain. Your Leads. Your Campaign.

SMLLR's Email Marketing (Pro plan and above) sends campaigns from your own domain — recipients see your brand's address, never SMLLR's. Connect a dedicated sending subdomain (e.g. mail.yourbrand.com, kept separate from your main domain to isolate deliverability reputation), and SMLLR generates a DKIM (TXT) and CNAME record for you to add at your DNS provider — with the provider auto-detected and tailored setup guidance shown alongside the records. A DMARC record is also offered as a recommended, not required, third addition, starting at a safe monitor-only policy so it never risks blocking legitimate mail. Once verification passes, the Templates, Send Campaign, and Analytics tabs unlock. Changing your sender name or address applies immediately; changing the domain itself re-issues new records and locks sending again until you re-verify.

The Templates tab includes a rich text editor with CTA button blocks and a gallery of starter templates to build from rather than a blank page. Templates support two merge variables today — {{name}} and {{email}} — the two fields Lead Hub reliably has for every captured lead. A template cannot be saved referencing a variable without a fallback value defined for it, which is what stops a blank {{name}} ever reaching a real inbox as "Hi ,". The number of templates you can save at once is capped by your plan, shown directly in the Templates tab.

The Send Campaign tab pulls its audience directly from Lead Hub, filtered to only the leads with an active email-marketing consent grant — shown up front as "X of Y leads consented" before you select recipients, with a select-all-consented shortcut. Consent for WhatsApp or ad targeting is a separate grant entirely and never expands who a campaign can reach.

Every campaign reports a cumulative funnel — Sent → Delivered → Opened → Clicked, each a subset of the one before — with Bounced and Failed tracked as their own distinct terminal outcomes rather than folded into the funnel. Delivered/bounced status comes from polling your email service provider's logs; open and click tracking is self-hosted (an invisible tracking pixel and a click-redirect wrapper around every link), so it works without depending on a per-account toggle inside a third-party provider's dashboard. The Analytics tab shows account-wide totals plus a per-campaign comparison table and chart.

Every campaign email carries a mandatory one-click unsubscribe link. A click adds that contact to your account's suppression list, which is checked automatically before every future send — a suppressed lead is never emailed again by mistake. Links inside a template are also automatically corrected to a full https:// address if someone types a bare domain while writing it, so a broken link never goes out because of a small formatting slip.