Feature
Campaign Manager: Organize QR Campaigns. Prove ROI.
Organize your QR codes into campaigns and measure performance at the campaign level — compare results across campaigns, clients, and time periods.
Stop Managing QR Codes in Spreadsheets
When you have 5 QR codes, a spreadsheet works. When you have 50, 500, or 5,000 — it becomes a liability. SMLLR's Campaign Manager provides a structured, searchable, filterable view of every QR code organized by campaign. Group your restaurant table QR codes into a "Dine-In Menus" campaign. Group your promotional codes into a "Diwali 2026 Offers" campaign. Measure performance at the campaign level — not just individual codes.
- Group QR codes into named campaigns
- Campaign-level analytics: aggregate scans across all codes
- Compare campaign performance side-by-side
- Filter by date range, campaign, client, or QR type
- Assign campaigns to team members with role-based access
- Export campaign reports for client presentations
Campaign Comparison: Find What Works
SMLLR's Campaign Comparison view is one of the most powerful tools in the platform. Select any two or more campaigns and overlay their performance charts on a single graph. Compare scan volumes, unique scans, geographic distribution, and device breakdown — side by side, for the same time period or different time periods. This kind of direct comparison makes it easy to identify which campaign approaches work best for your business and replicate the strategy.
Built for Agencies Managing Multiple Clients
For agencies, the Campaign Manager takes on added power. Create separate campaign folders for each client — with full data isolation. Switch between clients with one click. Generate client-specific reports that show only that client's campaign data. Grant clients read-only access to their own campaigns via the Client Dashboard feature. The Campaign Manager is the operational backbone of a well-run QR agency practice.
Organizing by Location Instead of Just by Offer
Campaigns don't have to map only to promotions — a multi-location retail or restaurant business often gets more value organizing campaigns by store location instead. That structure lets you see, at a glance, which specific branch is driving the most scans, rather than only seeing aggregate performance across every location that happened to be running the same offer.
Renaming and Archiving Old Campaigns
As campaigns wrap up, archiving them (rather than deleting) keeps historical performance data available for year-over-year comparison without cluttering your active campaign list. This matters most for seasonal campaigns — being able to pull up last Diwali's campaign data while planning this year's is far easier when the data is archived rather than gone.
Frequently Asked Questions
What is a QR code campaign in SMLLR?
A campaign is a group of related QR codes organized under one name. For example, all the QR codes for your Diwali promotion form one campaign. SMLLR aggregates analytics across all codes in the campaign, giving you a single performance view.
Can I compare two campaigns' performance?
Yes. SMLLR's Campaign Comparison view lets you select any campaigns and display their scan analytics overlaid on the same chart for direct comparison.
Can I assign campaigns to specific team members?
Yes. On plans with Team Members access, you can assign campaigns to specific team members and control their access level (view-only, edit, or admin).
Can a single QR code belong to more than one campaign?
A QR code belongs to one campaign at a time, but you can move it between campaigns as your organizational needs change.
Can I export a campaign report formatted for a client presentation?
Yes. Campaign reports can be exported as a client-ready PDF, or shared as a live report link with your own branding on Agency and Enterprise plans.
How many campaigns can I create?
There's no hard limit on the number of campaigns; QR code limits are governed by your plan's overall QR code allowance.
Can I set a campaign to automatically archive after a certain date?
You can manually archive a campaign at any time; automatic archiving on a schedule is available on Enterprise plans.
Can I duplicate a campaign structure for a recurring promotion?
Yes. Duplicate an existing campaign's structure and QR groupings as a starting point for a similar recurring promotion, rather than rebuilding it from scratch each cycle.
Can I filter the Campaign Manager view by date range?
Yes. Filter by custom date range, campaign, client, or QR type to focus the view on exactly the data you need.
Can I bulk-move QR codes from one campaign to another?
Yes. Select multiple QR codes and reassign them to a different campaign in one action, rather than moving each code individually.
Can I nest campaigns, like sub-campaigns under a master campaign?
Enterprise plans support hierarchical campaign structures for organizations that need that level of grouping.
Can I search across all campaigns for a specific QR code?
Yes. A global search finds any QR code by name, slug, or reference across every campaign in your account.
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