Meta Sync: Turn Scanners Into an Ad Audience — Then Find More Like Them.

Meta Sync (Pro plan and above) takes the leads in your Lead Hub who've specifically consented to ad targeting and keeps a Meta Custom Audience — inside your own Meta Ads account, not SMLLR's — in sync with them. Connect your ad account once; every sync after that finds who's newly eligible and who's dropped off, and pushes only that difference. No spreadsheet exports, no manual CSV upload to Meta, no stale audience going months without a refresh.

A Custom Audience built from real QR scanners is a fundamentally warmer audience than a cold interest-based one — these are people who physically engaged with your poster, menu, table tent, or packaging and chose to opt in. Running Facebook and Instagram ads against that audience means every rupee of ad spend goes toward people who've already shown intent, rather than starting a relationship from zero.

Retargeting alone caps out at the size of your existing scanner base. The bigger opportunity happens once your Custom Audience exists inside Meta Ads Manager: build a Lookalike Audience directly there, and Meta finds new people across Facebook and Instagram who statistically resemble the real customers who scanned your codes — not just people who match a generic interest category. This is what turns Meta Sync from a remarketing tool into an acquisition channel: your offline foot traffic becomes the seed data for finding your next customers, not just re-showing ads to the ones you already have. Lookalike creation itself happens natively in Meta Ads Manager, using your synced audience as the seed — SMLLR's job is keeping that seed audience clean, consented, and current.

Ad targeting is tracked as its own distinct consent purpose in Lead Hub, separate from email or WhatsApp consent — a lead who's opted into email marketing is not automatically eligible for Meta Sync, and vice versa. Suppressed contacts are excluded automatically from every sync. And if a lead is ever permanently erased from Lead Hub, that erasure removes them from your Meta Custom Audience too — not just from SMLLR's own database — so an erasure request is honoured everywhere the data reached, not only at the source.

Setup is a one-time Partner connection, not an OAuth login flow: add SMLLR's Business ID as a partner in your own Meta Business Settings, grant it access to your ad account, then paste your Ad Account ID into SMLLR and click Verify. Because this uses Meta's standard Business partner-access model rather than a custom-built login integration, there's no lengthy Meta app-review process standing between connecting your account and running your first sync.

Meta Sync draws from the same credit wallet as Email Marketing — 1 credit covers 20 contacts touched in a single sync (added and removed both count). A sync that only touches 5 contacts still costs just 1 credit; a sync touching 45 contacts costs 3. Nothing is charged for a sync where nothing actually changed.