Lead Hub Dashboard Walkthrough: Every Feature Explained

Leads Hub is the single dashboard page (Pro plan and above) where every lead your account has ever captured lands, regardless of which QR code, landing page, CSV import, or Play & Win game produced it. It's built around four things: a live stats bar, a source breakdown, a searchable table, and a per-lead detail view — this walkthrough covers each in order, plus what a new Pro subscriber should check first to confirm everything is working before relying on it for a campaign.

At the top of Leads Hub sit four counts, computed across your whole account: Total Leads (every deduplicated contact you've ever captured), New (7 Days) (leads first seen in the last week, your fastest-moving health check), Marketing-Reachable (leads with at least one active consent grant — email marketing or ad targeting), and No Consent Yet (leads captured but not yet eligible for any marketing send or ad sync). The gap between Total Leads and Marketing-Reachable is worth watching on its own — a wide gap usually means your gate's consent checkbox isn't being explained well enough for scanners to bother ticking it, not that people don't want to hear from you.

Below the stats bar, a breakdown shows how many leads came from each of the four capture sources — QR lead capture gate, landing page form, CSV import, and Play & Win — as a share of your total. For an account running multiple channels, this is the fastest way to see which one is actually pulling weight without digging into individual campaigns. A source showing near-zero leads despite plenty of scans is a signal worth investigating before assuming the channel itself doesn't work — it's often a sign the gate's title or placement needs a second look, not that the mechanism is broken.

The main table lists every lead with their contact info, first-seen and last-seen dates, touchpoint count, and source tags. Contact details are shown partially masked by default — an email like ro•••n@gmail.com, a phone like +91 98•••10 — masked permanently at the point the API response is built, with no reveal option anywhere in the product, even for account admins. This isn't a display toggle you can turn off; it's built to protect scanner PII even from internal misuse. Search filters the table by email or phone number, useful for quickly confirming whether a specific person is already in your Lead Hub before a manual follow-up or a fresh CSV import.

Clicking into any lead shows its complete touchpoint history — every single capture event tied to that person, each with its own source, device, browser, city, and timestamp. A lead who scanned a packaging QR code in Mumbai last month and then filled out an event landing page in Delhi last week shows both events on one record, not two disconnected entries. The same detail view shows the lead's full consent record: which purposes (email marketing, ad targeting) they've granted, when, and the exact wording they saw at the time — the audit trail a DPDP-minded business actually needs, not just a yes/no flag.

Beyond the account-wide Leads Hub page, opening any individual QR code's own detail view shows a filtered list scoped to only that code's captures — useful for checking how one specific packaging SKU or one specific print asset is performing in isolation. Grouping related QR codes under Campaign Manager rolls those individual totals up into one combined view for a coordinated push, so you're not manually adding up a dozen separate code-level numbers by hand.

On your first day with Lead Hub access, do three things before relying on it for a real campaign: enable the Lead Capture Gate on one live QR code and scan it yourself to confirm the lead lands with the right source tag; check that the deliverability check has run correctly on a test email capture (visible as a risk status once processed); and, if you're bringing in an existing list, run a small CSV import first to confirm the dedup and normalization behave the way you expect before importing your full list.

Leads Hub isn't the end of the pipeline — it's the audience source for Email Marketing (pulling only leads with active email-marketing consent) and Meta Sync (pulling only leads with active ad-targeting consent). Both show exactly how many of your total list currently qualifies before you act, so you're never guessing how large a usable audience you actually have.