Geo-Targeting Redirects
Route scans to different URLs based on the scanner's country, state, or city — deliver localised experiences with one QR code.
What is Geo-Targeting?
Geo-Targeting (or geo-redirect) lets you detect where a QR code is being scanned and route the visitor to a location-appropriate URL. You can target by:
- Country — route all scans from India to one URL, all scans from UAE to another
- State — route scans from Maharashtra to a Mumbai-specific page vs. scans from Delhi
- City — hyper-local routing to city-specific pages, menus, or contact numbers
Available on the Premium plan and above.
When to Use It
Multi-location businesses — a single QR on a national ad campaign redirects customers to the nearest branch page
Localised menus — show a regional-language menu based on the state the scanner is in
Country-specific offers — an international brand showing different offers for India vs. UAE vs. US
State-specific contact numbers — a QR code on a product that shows the correct state support number based on location
Language detection — redirect Hindi-region users to a Hindi page and English-region users to an English page
Logistics and delivery — route to the correct city warehouse or delivery tracking system based on the customer's city
How to Set It Up
Open the QR editor → Settings tab
Go to your QR code, click Edit, and open the Settings tab.
Add a Geo-Targeting rule
Click + Add Rule and select Geo-Targeting Redirect.
Choose the targeting level
Select whether you want to target by Country, State/Region, or City.
Choose the location
Select the specific country, state, or city from the dropdown list.
Enter the destination URL
Paste the URL that scans from this location should be routed to.
Add more locations
Click + Add Another Location to add geo rules for additional countries, states, or cities.
Save
Click Save Changes. Test by using a VPN or asking a contact in the target region to test scan.
Geo-Location Accuracy
SMLLR uses IP-based geo-location to identify the scanner's location. This is accurate to the city level for most devices on cellular data or broadband.
Accuracy levels:
Users on VPNs may appear to be in a different location than they physically are. WiFi-only devices that are not connected to any cellular network may return lower accuracy. These edge cases are rare for typical consumer QR code usage.
| Targeting Level | Typical Accuracy |
|---|---|
Country | >99% accurate |
State / Region | ~97% accurate |
City | ~92–95% accurate |
Was this article helpful?