Feature
White-Label QR Platform: Your Brand. Our Infrastructure.
Present the complete SMLLR QR management experience under your own brand — custom logo, colors, domain, and client reports, all white-labeled.
The Complete QR Platform Under Your Identity
SMLLR's white-label mode gives agencies, enterprises, and resellers the ability to present the full QR orchestration experience under their own brand identity. Your clients see your logo, your colors, and your domain — SMLLR is invisible. The QR codes, landing pages, analytics reports, and client dashboards are all branded as your product. You own the client relationship. We provide the infrastructure.
- Custom logo and brand colors throughout the platform
- White-labeled client analytics reports
- Custom domain for QR destinations and landing pages
- Client-facing dashboard with your branding
- Shareable report links without SMLLR branding
- White-labeled email notifications (on enterprise plans)
Why White-Label Matters for Agencies
Agencies build long-term retainers on the strength of their tools and their brand. When you present a white-labeled QR platform, you are not just delivering a service — you are delivering a product. Your clients do not know SMLLR exists. They know your agency delivers smart, trackable, dynamic QR campaigns. This is a significant competitive advantage when pitching against agencies using generic tools, and it makes your service stickier because clients associate the capability with your brand, not a third-party platform they could purchase directly.
Enterprise Internal White-Labeling
White-labeling is not just for agencies. Enterprises use white-label SMLLR to deploy a branded internal QR management platform for their marketing, operations, and field teams. Instead of "SMLLR," the internal tool is called "BrandCo QR Studio" or "OperationsHub." This drives internal adoption by making the tool feel like a native company resource, not a third-party SaaS product. It also ensures brand consistency for any externally facing QR deployments.
What Stays Consistent Behind the Branding
White-labeling changes what your clients or internal teams see — the logo, the colors, the domain — without changing the underlying redirect infrastructure, uptime, or analytics accuracy powering it. This matters because it means adopting white-label doesn't trade away reliability for branding; the same edge network and data pipeline runs underneath regardless of whose name is on the dashboard.
Rolling Out White-Label Without Disrupting Existing Clients
Agencies already running client campaigns on the standard SMLLR interface don't need to migrate anything to turn on white-labeling — existing QR codes, campaigns, and analytics carry over as-is, and only the visual branding layer and reporting URLs change. This makes it practical to enable white-label mid-contract with an existing client rather than only at the start of a new engagement. White-labeling is one of the core reasons agencies choose SMLLR for multi-client QR management. See our complete dynamic QR code guide for the broader context.
Related Reading
Frequently Asked Questions
Can I use my own logo and colors on the SMLLR dashboard?
Yes. SMLLR white-label mode lets you replace the SMLLR logo with your own logo and apply your brand colors to the interface. Available on Agency and Enterprise plans.
Can I send clients reports that look like they come from my agency?
Yes. SMLLR's client report links display your branding — logo, colors, agency name — not SMLLR's. Clients receive professional branded analytics reports without ever seeing the SMLLR name.
Is white-labeling available for QR code domains too?
Yes. On paid plans, you can connect a custom domain so your QR code redirect links and landing page URLs use your own branded domain instead of smllr.app.
Do white-labeled email notifications need separate setup?
Yes. White-labeled email notifications are available on Enterprise plans and require confirming your sending domain for deliverability.
Can I white-label the platform for internal use without client access?
Yes. Enterprises frequently use white-labeling purely for internal team adoption, with no external client-facing component at all.
Does white-labeling affect the underlying scan performance or uptime?
No. White-labeling only changes what's visible in the interface and reports; the redirect infrastructure and uptime guarantees are identical to the standard platform.
Can I offer white-label QR services to clients as a distinct line item?
Yes. Many agencies price white-labeled QR management as its own retainer line item, separate from broader marketing services, since it's a distinct, demonstrable capability clients can see reported on.
Is there a way to preview what a client sees in white-label mode before rolling it out?
Yes. You can preview the white-labeled dashboard and report views with your branding applied before sharing access with a client.
Is there a setup fee for enabling white-label mode?
White-labeling is included as a feature on Agency and Enterprise plans, without a separate setup fee.
Can I switch back to standard SMLLR branding after enabling white-label?
Yes. White-label mode can be toggled off at any time, reverting the interface and reports to standard SMLLR branding.
Does white-label mode support multiple sub-brands for different client divisions?
Enterprise plans can support more than one branded configuration for organizations managing distinct sub-brands.
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