Scanova vs SMLLR: Full Feature Comparison 2026
An honest Scanova vs SMLLR comparison for 2026 — pricing checked directly against Scanova's own page, where Scanova is genuinely ahead (bulk generation, password protection), and where SMLLR's Lead Hub, Email Marketing, Meta Sync and Play & Win loop is the real difference.
The Honest Starting Point
Scanova is a genuinely capable platform, and a fair comparison has to say so upfront rather than manufacture a gap that doesn't exist. This post is built directly from Scanova's own pricing page (scanova.io/pricing), checked in September 2026, and from SMLLR's own live pricing constants — not from marketing copy on either side. Where Scanova is ahead, this says so plainly; where SMLLR's product goes in a different direction (mainly, everything built around India-specific compliance and a lead-to-retargeting loop rather than raw QR-management depth), that's covered honestly too.
Pricing Side by Side
Scanova's own pricing page displays figures in both USD and INR — worth crediting, since most global QR platforms don't. Its tiers: Basic ($5/₹400 per month, 3 QR codes, unlimited scans, 30-day analytics), Lite ($10/₹800 per month, 10 QR codes, unlimited-time analytics, webhooks, lead generation, conditional redirection, password protection, scheduling), Standard ($25/₹2,000 per month, 50 QR codes, advanced analytics, Zapier, bulk operations up to 50, white-labelled landing pages), Pro ($60/₹4,800 per month, 500 QR codes, 5 users, 1 custom domain, exact GPS, bulk operations up to 100), and a custom-priced Enterprise tier with unlimited codes, APIs and SSO. SMLLR's tiers are Starter (₹499/month, 10 QR codes), Basic (₹1,999/month, 20 QR codes, Campaign Manager, bulk download), Pro (₹4,999/month, 50 QR codes, Lead Hub, Email Marketing, Meta Sync, Play & Win, A/B testing, tracking pixels, webhooks) and Premium (₹14,999/month, 100 QR codes, custom domain, API access, priority support). Every SMLLR tier includes unlimited scans, same as Scanova's.
Where Scanova Is Genuinely Ahead
Two things are worth stating plainly rather than glossing over. First, Scanova offers real bulk QR generation — up to 50 codes at once on Standard, up to 100 on Pro — while SMLLR's hasBulkQrOperations flag is off on every current self-serve plan; SMLLR's Basic plan and up only supports bulk download of QR codes you've already created individually, not bulk generation from a list. Second, Scanova has a genuine password-protected QR feature (from its Lite tier) and MFA on the account itself; SMLLR has no password field on a QR code or landing page at all — access control on SMLLR comes from expiry dates, scan limits and instant deactivation instead, not a password gate. If bulk generation or password-gated codes are a hard requirement, Scanova's Lite or Standard tier covers both at a lower monthly price than SMLLR's Pro plan.
Where SMLLR Goes a Different Direction
SMLLR's differentiation isn't a longer feature checklist — it's a different, India-first product shape built around what happens after the scan:
- **Lead Hub (Pro plan, ₹4,999/month)** is a dedicated consent-first lead capture system with permanent PII masking and DPDP-aligned consent tracking — not a generic "lead generation" toggle, but a full capture-to-segment pipeline built specifically around India's consent law.
- **Email Marketing and Meta Sync (same plan)** turn consented Lead Hub contacts into actual outbound campaigns and a Facebook/Instagram Custom Audience — a scan → capture → nurture → retarget loop that isn't part of Scanova's published feature set.
- **Play & Win (same plan)** is a native gamified reward layer — scan, play a short game, win an instant reward — that has no equivalent in Scanova's lineup.
- **UPI Payment QR** (Starter plan, ₹499/month) generates a code that opens a scanner's UPI app directly with a pre-filled payment request, a specifically Indian payment rail Scanova's own pages don't mention supporting.
- **GST-compliant invoicing** on every SMLLR plan, standard for an Indian-registered SaaS business claiming input tax credit.
Full Feature Comparison Table
| SMLLR | Scanova | |
|---|---|---|
| Entry price | ₹499/month | ₹400/month ($5) |
| Unlimited scans, every tier | Yes | Yes (per Scanova's own pricing page) |
| Bulk QR generation | No — bulk download only, from Basic plan | Yes — up to 100 codes/batch on Pro |
| Password-protected QR | Not offered | Yes, from Lite tier |
| Scheduled/conditional redirects | Yes, Pro plan (₹4,999/month) | Yes, from Lite tier ($10/₹800) |
| Webhooks | Yes, Pro plan | Yes, from Lite tier |
| Lead capture with DPDP-aligned consent + PII masking | Yes, Pro plan | Generic "lead generation," depth not published |
| Native email campaign sending | Yes, Pro plan (ZeptoMail-backed) | Not found on public pages |
| Meta Custom Audience sync | Yes, Pro plan | Not found on public pages |
| Gamified scan-to-reward (Play & Win) | Yes, Pro plan | Not found on public pages |
| UPI Payment QR type | Yes, Starter plan | Not found on public pages |
| Native INR pricing | Yes | Yes (displayed alongside USD) |
| GST invoicing | Yes, every plan | Not stated on pricing page |
| Custom domain | Premium plan (₹14,999/month) | Pro plan ($60/₹4,800) |
| API access | Premium plan, read-only reporting | Enterprise tier |
Which Platform Fits Which Business
If your priority is raw QR-management scale — bulk-generating hundreds of codes at once, password-gating specific codes, or granular conditional redirection at a lower entry price — Scanova's Lite or Standard tier genuinely covers that better than SMLLR does today. If your priority is what happens after the scan for an Indian audience — capturing a consented lead the way India's DPDP law expects, turning that into an email campaign and a Meta retargeting audience without stitching together three separate tools, accepting a UPI payment directly from the same code, and keeping everything on GST-compliant INR invoicing — that loop is where SMLLR's Pro plan is built to be genuinely different rather than just a Scanova clone with a different logo.
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Frequently Asked Questions
Is Scanova cheaper than SMLLR?
At the entry tier, yes — Scanova's Basic plan is $5/₹400 per month versus SMLLR's Starter at ₹499/month, and Scanova's Lite tier ($10/₹800/month) bundles webhooks, scheduling and password protection at a lower price than SMLLR's equivalent Pro plan (₹4,999/month). SMLLR's Pro plan bundles considerably more on top — Lead Hub, Email Marketing, Meta Sync and Play & Win — none of which appear in Scanova's published feature set.
Does SMLLR support bulk QR code generation like Scanova?
No, not currently. Scanova offers real bulk generation (up to 100 codes per batch on its Pro tier). SMLLR's bulk feature is bulk download of QR codes you've already created individually (from the Basic plan), not bulk generation from a list — a genuine gap if bulk generation is a hard requirement.
Does SMLLR have password-protected QR codes?
No. Scanova offers this from its Lite tier. SMLLR has no password field on a QR code or landing page — its access controls are expiry dates, scan limits, and instant deactivation instead.
What does SMLLR have that Scanova doesn't?
Based on Scanova's published pages, three things stand out: native email campaign sending, Meta Custom Audience sync (Meta Sync), and a gamified scan-to-reward feature (Play & Win) — plus a UPI Payment QR type and GST invoicing built specifically for Indian businesses.
Does Scanova have webhooks?
Yes — genuinely, from its Lite tier ($10/₹800/month), including HMAC-SHA256 signature verification per its own support documentation. See our dedicated comparison of webhook capability across Scanova, QR Tiger and SMLLR for the full detail.
Is Scanova's pricing available in INR?
Yes — Scanova's own pricing page displays figures in both USD and INR, which is unusual for a global QR platform and worth crediting directly.
Which should an Indian small business choose?
It depends on the priority. For raw QR volume and bulk generation at a low price, Scanova's Lite or Standard tier is genuinely competitive. For a lead-capture-to-retargeting workflow built around India's DPDP consent requirements and UPI payments, SMLLR's Pro plan is built specifically for that use case.