Which SMLLR Plan Do You Need? Lead Hub, Email Marketing, Meta Sync & Play & Win Explained
A smllr plan comparison guide — what each plan (Starter, Basic, Pro, Premium) actually unlocks, and why Lead Hub, Email Marketing, Meta Sync, and Play & Win all land on the same Pro plan rather than being spread across different tiers.
The Short Answer
If you want any of SMLLR's four growth features — Lead Hub, Email Marketing, Meta Sync, and Play & Win — you need the Pro plan (₹4,999/month), since all four unlock together on the same tier rather than being spread across different plans. Starter and Basic cover QR creation, design, and reporting fundamentals; Premium adds a handful of enterprise-specific extras on top of everything Pro already includes. The rest of this guide covers exactly what each tier adds.
Starter (₹499/month) — The Foundation
Starter covers 10 QR codes with design customisation, template and sticker libraries, the CTA engine (URL, WhatsApp, UPI Payment, and other CTA types), reporting and analytics access, export reports, and the error-correction-level selector. This is a genuinely complete starting point for a single person or small operation that needs real dynamic QR codes with analytics — not a stripped-down trial tier.
Basic (₹1,999/month) — Campaign Organisation
Basic adds Campaign Manager (grouping multiple QR codes under one campaign for rollup and per-code comparison) and bulk QR download (downloading already-created codes in batch), on top of everything Starter includes, with the QR code limit raised to 20. This is the right tier once you're running more than a handful of codes and need to see them as organised campaigns rather than a flat list.
Pro (₹4,999/month) — Where Lead Hub, Email Marketing, Meta Sync, and Play & Win All Live
Pro is the tier where SMLLR stops being just a QR platform and becomes a full lead-to-retargeting growth system, with the QR code limit raised to 50:
- **Lead Hub** — consent-first lead capture with permanent PII masking, turning a scan into a structured, DPDP-compliant contact record.
- **Email Marketing** — sending campaigns directly to captured leads from your own sending domain, backed by a shared credit wallet.
- **Meta Sync** — syncing consented leads into a Facebook/Instagram Custom Audience for retargeting.
- **Play & Win** — a gamified scan-to-reward layer for turning wait time into engagement.
- Also included at this tier: geo heatmaps, Landing Pages, A/B testing, Client Management, Campaign Comparison, team Members, Client Dashboard, tracking pixels, and webhooks.
Premium (₹14,999/month) — The Enterprise Layer on Top
Premium includes everything Pro does, with the QR code limit raised to 100, and adds: exact GPS-level location (beyond Pro's city-level analytics), Scheduled Email Reports, a custom domain, priority support, and REST API/MCP server access. If your team is already using every Pro feature and specifically needs one of these five additions, Premium is the right move — otherwise Pro covers the four growth features in full.
Full Feature Matrix
| Feature | Starter (₹499) | Basic (₹1,999) | Pro (₹4,999) | Premium (₹14,999) |
|---|---|---|---|---|
| QR code limit | 10 | 20 | 50 | 100 |
| Design customisation, CTA engine | Yes | Yes | Yes | Yes |
| Campaign Manager | — | Yes | Yes | Yes |
| Bulk QR download | — | Yes | Yes | Yes |
| Lead Hub | — | — | Yes | Yes |
| Email Marketing | — | — | Yes | Yes |
| Meta Sync | — | — | Yes | Yes |
| Play & Win | — | — | Yes | Yes |
| Geo heatmaps, Landing Pages, A/B testing | — | — | Yes | Yes |
| Client Management, Client Dashboard, Members | — | — | Yes | Yes |
| Tracking pixels, webhooks | — | — | Yes | Yes |
| GPS-level location | — | — | — | Yes |
| Scheduled Email Reports | — | — | — | Yes |
| Custom domain | — | — | — | Yes |
| Priority support | — | — | — | Yes |
| REST API / MCP server | — | — | — | Yes |
Which Plan Fits Which Business
Starter fits an individual or a single small business that needs real dynamic QR codes with analytics, nothing more complex. Basic fits a business running multiple simultaneous campaigns that needs to compare performance across codes rather than track them individually. Pro is the tier most growth-focused businesses and agencies actually want — it's the only way to access Lead Hub, Email Marketing, Meta Sync, and Play & Win, all four together, plus the agency-facing Client Management and Client Dashboard features. Premium fits a larger team that's already using everything Pro offers and specifically needs exact GPS data, scheduled PDF reports to internal staff, a custom domain, or API/MCP access.
See current pricing and start free on SMLLR, and upgrade only once you actually need what the next tier adds.
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Frequently Asked Questions
What plan do I need for Lead Hub, Email Marketing, Meta Sync, and Play & Win?
All four require the Pro plan (₹4,999/month) — they unlock together on the same tier rather than being spread across different plans.
What's the difference between Starter and Basic?
Starter covers dynamic QR codes with design customisation and analytics. Basic adds Campaign Manager (grouping codes under campaigns) and bulk QR download, with the QR code limit raised from 10 to 20.
Is there a plan between Pro and Premium that unlocks only some of the growth features?
No — Lead Hub, Email Marketing, Meta Sync, and Play & Win are all Pro-plan features together. Premium includes everything Pro does plus five additional enterprise-specific extras, not a partial subset of the growth features.
What does Premium add that Pro doesn't have?
Exact GPS-level location (beyond Pro's city-level analytics), Scheduled Email Reports, a custom domain, priority support, and REST API/MCP server access.
Do I need Premium to use the REST API?
Yes — API and MCP server access are Premium-only; Pro doesn't include them.
Which plan is right for an agency managing multiple clients?
Pro, at minimum — it includes Client Management and Client Dashboard alongside Lead Hub, Email Marketing, Meta Sync, and Play & Win, covering most agency needs. Premium adds a custom domain and priority support on top if those specifically matter.
How many QR codes does each plan include?
10 on Starter, 20 on Basic, 50 on Pro, and 100 on Premium.