How to Set Up Play & Win: Choose a Game, Set a Reward, Go Live in 10 Minutes
A click-by-click walkthrough of setting up a Play & Win QR code in SMLLR — pick a game, configure a reward, set the details, and go live in three steps.
The 30-Second Answer
Learning how to set up QR code game rewards in SMLLR takes one pass through a three-step wizard: pick a game (or let SMLLR rotate all four automatically), configure exactly one reward type, then fill in the QR's name and a few finishing details before publishing. There's no code, no separate game-hosting step, and no waiting period — the QR is scannable and playable the moment you hit Publish. Most owners finish the whole thing in under ten minutes, including previewing a game or two before deciding.
Before You Start
Play & Win requires SMLLR's Pro plan (₹4,999/month) or Premium plan (₹14,999/month) — it isn't available on Starter (₹499/month) or Basic (₹1,999/month). There's no separate price tag for the feature itself and no per-play or per-scan cost; it's bundled straight into Pro and Premium alongside Lead Hub, Email Marketing, Meta Sync, geo heatmaps, and landing pages. If you're deciding whether this feature fits your business before committing to a plan, the pillar guide covers the full mechanism end to end.
Step 1: Choose Your Game
Open Play & Win from your SMLLR dashboard and start a new QR. The first screen shows all four games as cards, plus a fifth option below them:
- Endless Dash — tap to dodge and survive as long as possible for a higher score. Best for high-energy waits: restaurants, retail counters, events.
- Catch & Collect — catch the good items, avoid the bad ones. Best for shorter waits and younger audiences.
- Bubble Pop — match 3 or more same-colored bubbles to clear the board before time runs out. Best for players who want a bit more of a challenge.
- Sort & Pop — sort the matching colored balls into their cups to make them pop. Best for calm settings and quick puzzle-solvers.
- Random — instead of picking one fixed game, this rotates through all four automatically, loading a different one on every scan so the same QR code never feels stale or predictable.
Preview Before You Commit
Every game card has a "Preview" link that opens a live demo — an actual iframe of the exact hosted game bundle your customers will play, not a mockup or screenshot, running in free-play mode with no play logged against your account. It's worth previewing at least two games before choosing, since a name and a one-line description only tell you so much about how a game actually feels to play for fifteen to sixty seconds. If you're still unsure which one matches your venue's vibe, the full game-by-game picker guide compares all four side by side.
Step 2: Set the Reward
The second screen asks you to pick exactly one reward type — a QR is configured with one model, not a mix:
- Dynamic Discount — a ₹ discount within a range you set (e.g. ₹50–₹200), plus a weight tier (Low, Medium, or High) that controls whether payouts skew toward the bottom, spread evenly, or skew toward the top of that range. The final amount is always rounded to the nearest ₹5.
- Mystery Product — a free item drawn at equal odds from a list of named products you upload with photos. You can pause a product any time without deleting it, and SMLLR shows an explicit reminder that it doesn't track stock levels for you — only list items you can reliably provide throughout your operating hours.
Which Reward Model Should You Pick?
If you're running a business with real physical stock — a café, a retail counter, anywhere a "free item" needs to actually exist behind the till — Mystery Product tends to fit better, since it lets you rotate what's on offer without touching your QR's core setup. If you'd rather keep the economics simple and predictable-ish without managing a product list at all, Dynamic Discount is the more hands-off choice — and setting the minimum equal to the maximum turns it into a flat, fixed-amount coupon with zero variance, if that's what you want. The full reward-model comparison walks through the weight-tier math and worked examples in detail before you commit.
Step 3: Finish the Details
The last screen covers everything that makes the QR usable and trackable day to day:
- QR name — used purely for reporting. If you're running Play & Win on multiple tables or counters, name each one distinctly ("T-1", "T-2", "Front Counter") so you can compare performance later.
- Redirect domain — smllr.app by default, or any verified custom domain already set up on your account, for a branded link.
- Collect contact info — a toggle for the lead-capture gate. On, customers see a quick contact form before claiming their reward and the lead lands in your Lead Hub, same as any other SMLLR lead-capture surface. Off means pure engagement with zero data collected — no capture, no Lead Hub entry.
- Brand logo — optional, shown inside the game screen for a branded feel.
- Replay cooldown — how long a device must wait before playing again across all of your Play & Win QR codes, not just this one. Defaults to 6 hours and is adjustable between 1 and 72 hours.
- Post-claim redirect — an optional URL (with optional UTM parameters) that shows as a "Continue" link once a reward is claimed, sending players on to your menu, Instagram, or a feedback form. Leave it blank to end the flow at the claim screen.
Publish and Go Live
Click Publish and the QR is immediately scannable and playable — there's no review queue or activation delay. Print or display it wherever it makes sense: a table tent, a counter sticker, packaging, or a digital screen. The game itself needs no camera or motion-sensor permission from the player's phone, so there's no permission prompt standing between a scan and a play.
What Happens Once Customers Start Playing
A few mechanics run automatically behind the scenes on every session, the same for every game and every venue:
- Every session force-ends after 5 minutes, whatever the player is doing at that point.
- A session can't be marked complete until at least 15 seconds have passed — this is also the earliest moment the "Claim now" link (a plain escape hatch under the game for ending early) becomes usable, so it can never bypass this floor.
- Once a reward is computed, the player has 3 hours to open the claim screen and show it to staff — deliberately long, since the natural moment to actually redeem it is often at checkout, not right after playing.
- Redemption itself happens off-platform: staff sees the claim screen and honors it manually at the counter. There's no POS integration or automatic discount code.
Checking How It's Performing
Once live, a dedicated Reporting → Play & Win tab tracks plays started, completion rate, leads captured with conversion %, rewards given, and average scans per day, broken down by reward type and by individual QR — so if you're running several tables or counters at once, you can see which one is actually driving engagement. A time-series chart with 7D/30D/90D/All filters and CSV export rounds it out for anyone tracking results outside the dashboard.
Set Up Your First Play & Win QR
If you're on Pro or Premium already, open Play & Win in your dashboard and run through the three steps above — most owners have a live, playable QR in under ten minutes. If you're not on SMLLR yet, start here to see the Pro plan that includes Play & Win alongside Lead Hub, Email Marketing, and Meta Sync, then come back to this walkthrough once you're set up.
Related Reading
How to Set Up Play & Win in SMLLR
- 1
Choose a game
Pick one of the four games (Endless Dash, Catch & Collect, Bubble Pop, Sort & Pop) or select Random to rotate through all four on every scan. Use the Preview link to try any game as a live demo before deciding.
- 2
Set the reward
Choose exactly one reward type: Dynamic Discount (a ₹ range plus a Low/Medium/High weight tier, rounded to the nearest ₹5) or Mystery Product (a list of named products with photos, drawn at equal odds, pausable without deleting).
- 3
Finish the details
Name the QR for reporting, pick a redirect domain, toggle contact-info collection on or off, optionally add a brand logo, set the replay cooldown (default 6 hours), and optionally set a post-claim redirect URL.
- 4
Publish
Click Publish — the QR is immediately live and playable, with no review queue or activation delay.
Frequently Asked Questions
Which SMLLR plan do I need for Play & Win?
Pro (₹4,999/month) or Premium (₹14,999/month). It isn't available on Starter or Basic, and there's no separate price on top of those plans.
How many steps does the setup wizard have?
Three: choosing a game, configuring the reward, and filling in the finishing details (name, domain, lead-gate toggle, logo, cooldown, and optional post-claim redirect).
Can I preview a game before choosing it?
Yes — each game card has a Preview link that opens a live iframe demo of the actual hosted game, not a mockup, so you can try it exactly as a customer would before deciding.
What does the Random game option do?
Instead of a fixed game, it rotates through all four games automatically, loading a different one on every scan, so the same QR doesn't feel repetitive to repeat visitors.
Do I have to collect contact info to use Play & Win?
No. The "Collect contact info" toggle is optional — turn it off and Play & Win runs as pure engagement with zero data captured.
How long does it take for a new Play & Win QR to go live?
Immediately after you click Publish — there's no review queue, activation delay, or approval step.
Can I change the game or reward after publishing?
Yes, the same wizard reopens in edit mode for any existing Play & Win QR, so you can swap the game, adjust the reward, or change any detail at any time.
Does Play & Win need camera or location permission on the player's phone?
No. All four games run with zero device permissions — no camera access and no motion/orientation access.