Meta Sync Credits Explained: What It Costs to Sync QR Leads to a Custom Audience

Meta Sync doesn't have its own separate price tag — it's included in the Pro plan (₹4,999/month) and Premium plan (₹14,999/month), metered through the same credit wallet Email Marketing draws from. 1 credit covers 20 contacts touched in a single sync, counting both additions and removals. A sync that touches 15 contacts still costs 1 full credit; a sync touching 45 costs 3. A sync where nothing actually changed since last time costs nothing at all.

Every sync compares your current eligible audience — Lead Hub contacts with active ad-targeting consent, not suppressed — against what's already in the Custom Audience from the last run, and only charges for the difference. A newly consented lead counts as one touched contact when added; someone who opted out or got suppressed since the last sync also counts as one touched contact when removed. A lead who was already synced and remains eligible isn't recharged on a later sync just for still being there — you're paying for the change, not for maintaining the status quo.

A few concrete scenarios, using the 20-contacts-per-credit rate:

Meta Sync spends from the exact same credit wallet as Email Marketing — Pro includes 100 credits a month, Premium includes 300, refreshed at the start of each billing cycle with no rollover. A business running both Email Marketing campaigns and regular Meta Sync runs in the same month is drawing down one shared pool, not two independent budgets, so a heavy email month leaves less headroom for syncing and vice versa. WhatsApp Marketing will draw from this same wallet once it ships, at 1 credit per message — worth factoring in if that's on your roadmap.

If a month's combined Email Marketing and Meta Sync usage exceeds the monthly allowance, top-up packs are available anytime from the Credits page and never expire:

Pro's 100 credits/month covers up to 2,000 contacts touched a month if the entire allowance went to Meta Sync alone — plenty for most single-location businesses running periodic syncs against a list in the low thousands. Premium's 300 credits/month covers up to 6,000 contacts touched on the same basis. In practice, few accounts spend the whole allowance on Meta Sync alone; the real sizing question is how much of the shared wallet Email Marketing is already claiming in a given month, since both draw from the same pool. See the full Email Marketing pricing breakdown for how that side of the wallet gets spent.

A few things worth knowing don't cost credits:

Because a sync only charges for what's changed, there's no cost advantage to syncing constantly versus batching — running one sync a week that catches 50 new consents costs the same as splitting that into a few smaller syncs, aside from small batches occasionally wasting a partial 20-contact bucket more often. Most businesses get the best value folding a Meta Sync run into an existing weekly or post-campaign routine rather than syncing after every single new lead.