SMLLR Credit Wallet Explained: One Balance for Email Marketing & Meta Sync

SMLLR's credit wallet is one shared balance that powers two features: Email Marketing and Meta Sync. One credit covers up to 50 emails sent, or 20 Meta Sync contacts touched (adds and removes combined). Pro accounts (₹4,999/month) get 100 credits every month; Premium accounts (₹14,999/month) get 300. WhatsApp is planned to draw from the same wallet at 1 credit per message, but it isn't live yet — don't budget credits for it today. If you run out before your next renewal, you can either wait for the monthly reset or buy a top-up pack (SMALL, MEDIUM, or LARGE) to keep sending or syncing without waiting.

A credit isn't tied to one feature — it's a unit of usage that both Email Marketing and Meta Sync draw from the same pool, on the same account. There's no separate 'email budget' and 'Meta Sync budget' to track independently; every credit spent on one is a credit not available for the other, which matters when planning a month where you're running both an email campaign and syncing an audience update. Credits don't expire mid-month — the monthly allowance refills on your billing renewal date, and any unspent credits from top-up packs (as opposed to the monthly allowance itself) carry over rather than resetting.

Each use case spends credits differently, since the underlying cost to SMLLR is different:

Credits only matter for accounts that actually have Email Marketing and Meta Sync unlocked in the first place — both features require Pro or above, so Starter and Basic accounts don't have anything to spend credits on and don't carry a credit allowance.

It would be simpler to explain, but less useful in practice, if Email Marketing and Meta Sync each had their own fixed monthly allowance. Most accounts don't use both features at a constant, predictable rate every month — a business might run a big email campaign around a festival period and barely touch Meta Sync that same month, then flip to mostly syncing audience updates the next. A single shared wallet lets usage flex between the two without wasting allowance that was earmarked for a feature you didn't happen to need that month. The tradeoff is that a heavy month on one feature does eat into what's available for the other, which is exactly why the Credits tab shows a combined spend log rather than two separate meters — so it's visible at a glance which feature is actually consuming the balance before it becomes a surprise.

A Pro account sends one campaign of 2,000 emails and runs two Meta Sync updates that month — one adding 150 new consented contacts, one removing 40 who withdrew consent. The email campaign costs ceil(2000/50) = 40 credits. The first sync costs ceil(150/20) = 8 credits (rounded up from 7.5). The second sync costs ceil(40/20) = 2 credits. Total: 50 credits spent against Pro's 100-credit monthly allowance — well within budget that month, with 50 credits left over for anything else before the next renewal.

Contrast that with a Premium account running a larger operation: a monthly newsletter to 8,000 Lead Hub contacts, plus a weekly Meta Sync update averaging 200 contacts touched (adds and removes combined) each week. The newsletter costs ceil(8000/50) = 160 credits. Each weekly sync costs ceil(200/20) = 10 credits, and four syncs in a month costs 4 × 10 = 40 credits. Total: 200 credits spent against Premium's 300-credit monthly allowance — still comfortably within budget, with 100 credits of headroom for an unplanned mid-month send. The same 200-credit month on a Pro account, by contrast, would blow past its 100-credit allowance by exactly 100 credits — a gap that's cheaper to close with a single MEDIUM top-up pack than to solve by upgrading the whole plan; see Credit Top-Up Packs: When to Buy Extra Credits vs Upgrade Your Plan for that comparison in full.

Because the two conversion rates aren't equivalent per contact, the same credit balance stretches differently depending on which feature dominates your usage. A business that's mostly sending email and rarely syncing gets more total reach per credit, since 50 emails per credit is a larger raw number than 20 contacts per credit. A business that's mostly running Meta Sync updates — frequent, smaller batches of consent changes rather than large one-off sends — will feel the 20-contacts-per-credit rate more directly, since syncs tend to happen more often and in smaller, more irregular batches than a planned email campaign. Neither pattern is more or less 'efficient' in any meaningful sense; it just means the same 100 or 300 monthly credits will feel different depending on which feature your business leans on more.

Once the monthly allowance is exhausted, Email Marketing sends and Meta Sync updates that would consume credits stop going through until credits are available again — either from the next monthly renewal, or from buying a top-up pack in the meantime. Top-ups exist specifically for this gap: a Pro or Premium account that's about to run a larger-than-usual campaign or a bigger audience sync mid-cycle doesn't have to wait out the rest of the billing month with nothing to spend. See Credit Top-Up Packs: When to Buy Extra Credits vs Upgrade Your Plan for the actual pack pricing and a framework for deciding between a top-up and a plan upgrade.

The Credits tab in the dashboard sidebar — visible only on Pro and Premium accounts, matching the plans that actually have something to spend credits on — shows the current balance, the monthly allowance and when it resets, and a log of what's been spent on Email Marketing sends versus Meta Sync updates. Checking this before a large send or sync is the simplest way to avoid an interrupted campaign partway through.

Starter (₹499/month) and Basic (₹1,999/month) accounts don't show a Credits tab at all, because neither plan includes Email Marketing or Meta Sync in the first place — there's nothing on either plan that spends a credit, so there's no wallet to display. This isn't a restricted or hidden version of the wallet; it simply doesn't exist below Pro. An account upgrading from Basic to Pro sees the Credits tab appear in the sidebar for the first time, pre-loaded with that month's 100-credit allowance, rather than inheriting any unused balance from before the upgrade — since there was no balance to inherit.

The monthly credit allowance is included in the Pro (₹4,999/month, 100 credits) and Premium (₹14,999/month, 300 credits) plan prices — no separate subscription fee for credits themselves. Beyond the monthly allowance, top-up packs are priced separately: see the top-up pack pricing guide for the exact per-pack cost and per-credit math. For the pricing of the two features credits are actually spent on, see Email Marketing Pricing in India 2026 and Meta Sync Credits Explained.