Email Marketing Pricing in India 2026: What You Actually Pay

SMLLR doesn't sell Email Marketing as its own subscription. It's included in the Pro plan (₹4,999/month) and the Premium plan (₹14,999/month), both of which also include QR code creation, Lead Hub, Meta Sync, and Play & Win. What actually gates how much email you can send each month is a shared credit wallet — Pro includes 100 credits/month, Premium includes 300/month — spent per campaign, not billed as a separate line item.

1 credit covers up to 50 email sends in a single campaign. Sending to 5 recipients costs the same 1 credit as sending to 50 — the meter only moves in 50-recipient increments, so a small, highly targeted send (say, to a segment filtered by source) doesn't waste most of a credit the way it might if pricing were per-recipient from the first email. The same wallet also spends on Meta Sync (1 credit per 20 contacts touched in a sync) and will spend on WhatsApp Marketing once it ships, so a month where you lean heavily on one channel leaves less for the others — there's one balance to manage, not three.

If a Pro account spent its entire 100-credit monthly allowance purely on email, that's 100 × 50 = 5,000 sends for the ₹4,999 subscription — but that framing overstates the real per-email cost, since the ₹4,999 is buying the whole platform (QR creation, Lead Hub, Meta Sync eligibility, Play & Win), not email alone. The cleaner number is the marginal cost of an extra email once you've already paid for the plan: that's what a top-up credit pack actually costs per send.

Pro's 100 credits/month covers up to 5,000 email sends a month if the entire allowance goes to email and nothing to Meta Sync — enough for a business sending one or two campaigns a month to a list in the low thousands. Premium's 300 credits/month covers up to 15,000 sends on the same basis, and adds GPS-exact location tracking, a custom domain, and API access to the same underlying feature set. Which one fits depends less on email volume alone and more on whether Meta Sync is also drawing from the same wallet every month — a business running both channels heavily will burn through Pro's allowance faster than one running email campaigns only.

There's no per-contact list-size fee — the credit wallet meters sends, not how many leads sit in your Lead Hub, so a growing list doesn't automatically push you into a more expensive tier the way many ESPs' contact-based pricing does. Building, editing, and previewing templates doesn't cost credits either — only an actual send does. And if a campaign runs out of credit balance partway through, it's only charged for the recipients who actually received it, not the full intended list.

Say a retail brand's QR codes have captured 2,000 leads with active email-marketing consent, and the plan is one full-list campaign a month. That send costs 2,000 ÷ 50 = 40 credits. On Pro's 100-credit allowance, that leaves 60 credits for the rest of the month — enough for a follow-up segment send or a Meta Sync run, or simply unused if the business only campaigns once a month. If the list grows to 6,000 consented leads, the same full-list send costs 120 credits, which would exceed Pro's monthly allowance on its own and need either a top-up pack or a move to Premium's 300-credit allowance, depending on how the rest of the wallet is being used.

The Pro and Premium prices aren't email-only prices — Email Marketing sits alongside QR code creation and customization, Lead Hub (Lead Capture Gate, CSV import, source attribution), Meta Sync, Play & Win, Campaign Manager, and (on Premium) GPS-exact tracking, custom domains, and API access, all under the same subscription. Both plans include a 14-day free trial and standard GST invoicing for Indian businesses.