Creating an A/B Test
Step-by-step guide to setting up an A/B test for a QR code.
How to Create an A/B Test
Start with an equal split (50/50 for 2 variants) unless you have a specific reason to weight one variant more heavily. Equal splits give you the most statistically balanced results.
Go to A/B Tests
Click A/B Tests in the left sidebar of your dashboard.
Click + Create A/B Test
Click the + Create A/B Test button in the top-right.
Name your test
Give the test a descriptive name so you can identify it later (e.g. 'Table Card — Instagram vs Google Reviews').
Select or create the QR code
Choose an existing QR code from your account to run the test on, or create a new one.
Add variants
You start with two variants:
- Variant A — enter the destination URL for the first version
- Variant B — enter the destination URL for the second version
Click + Add Variant to add a third or fourth variant if needed (maximum 4).
Set traffic split
For each variant, set the traffic weight. Weights must add up to 100. For a 50/50 split: set A = 50 and B = 50. For a 70/30 split: set A = 70 and B = 30.
Start the test
Click Start Test. The test begins immediately — the next scan will be routed to one of the variants.
Things to Know Before Starting
One active test per QR code — a QR code can only have one active A/B test at a time
Minimum test duration — for statistically meaningful results, run the test for at least 7 days and aim for at least 100 scans per variant
Redirect rules are paused — while an A/B test is active on a QR code, that QR code's redirect rules (geo, device, schedule) are bypassed. The test controls all routing
Analytics are per-variant — scans are tracked separately for each variant so you can compare their performance
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