Viewing Variant Performance
How to read your A/B test results and identify the winning variant.
How to View Test Results
Go to A/B Tests
Click A/B Tests in the left sidebar.
Click on the test
Click the test name to open its results page.
What Metrics Are Shown Per Variant?
| Metric | What It Means |
|---|---|
Scans | Total number of times this variant was served to a scanner |
Unique Scans | Number of unique devices that received this variant |
Traffic Share | Actual percentage of all scans that went to this variant (should converge to your configured split over time) |
Device Breakdown | iOS/Android/Desktop split for this variant's scans |
Geographic Breakdown | Where in the world the scans for this variant came from |
How to Pick a Winner
SMLLR shows the raw scan data per variant. Interpreting the winner depends on your goal:
- If your goal is engagement (how many people clicked through to a secondary action like booking or reviewing), track conversion metrics on your destination pages using tools like Google Analytics
- If your goal is simply more scans to a particular version, the variant with more scans wins
- Wait for statistical significance — ideally 100+ scans per variant before declaring a winner
Once you have identified the winner, end the test and set the winning URL as the permanent destination.
SMLLR measures scans but not post-scan conversions (what people do on the destination page). For conversion tracking, add UTM parameters to each variant URL and measure them in Google Analytics or your analytics tool of choice.
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