Building an Email Template
Using the rich text editor, starter templates, and merge fields — and why a template can be blocked from saving.
Starting a Template
From the Templates tab, click to create a new template. You can start from a blank template or pick one from the built-in starter gallery, then customize it in the rich text editor — which supports standard formatting plus CTA button blocks.
Merge Fields: {{name}} and {{email}}
Only two merge variables are supported: {{name}} and {{email}} — the two fields Lead Hub reliably has for every captured lead. Type them directly into your subject line or body, and they're replaced per-recipient when the campaign sends.
A template cannot be saved if it uses a merge variable without a fallback value defined for it. This is deliberate — it's what stops a lead with no name on file from ever receiving "Hi ," with a blank space where their name should be. Set a fallback (e.g. "there") for every variable you use.
How Many Templates Can I Save?
The number of templates you can save at once is capped by your plan. Your current limit and usage are shown directly at the top of the Templates tab.
Links in Your Template
If you type a bare domain into a link (e.g. "yourbrand.com" with no https://), SMLLR automatically corrects it to a full address when the campaign sends — so a missing scheme never causes a link to silently fail in a recipient's mail client. Every link is also automatically wrapped for click tracking at send time; you don't need to do anything extra for this.
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