What Is Email Marketing?
How SMLLR's Email Marketing sends from your own domain to consented Lead Hub contacts, and what's included.
Overview
Email Marketing (Pro plan and above) lets you send branded email campaigns from your own domain to leads captured in your Lead Hub who've specifically consented to receive email marketing. Access it from your dashboard sidebar under Marketing → Email Marketing.
The Four Tabs
Templates, Send Campaign, and Analytics stay locked (greyed out with a tooltip) until your sending domain is verified under Setup.
| Tab | What It's For | Unlocks When |
|---|---|---|
Setup | Connect and verify your sending domain | Always available |
Templates | Build reusable email templates | After domain verification |
Send Campaign | Pick a template, choose consented recipients, and send | After domain verification |
Analytics | See sent/delivered/opened/clicked funnel per campaign | After domain verification |
Why You Need Your Own Domain
Every campaign sends from your domain, not smllr.app — recipients see your brand's address, and SMLLR is invisible in the delivery path. This is why domain verification is a mandatory first step rather than optional.
Was this article helpful?