Analytics & Reporting
Understand your scan data, audience insights, and how to use SMLLR's reporting tools to make better marketing decisions.
8 articles
Analytics Dashboard Overview
A complete guide to the SMLLR analytics dashboard — what every metric means and how to read your data.
8 min read · 5 sections
Scan Data Explained — Total vs Unique Scans
Understand the difference between total scans and unique scans, and why both numbers matter.
5 min read · 3 sections
Device & OS Breakdown
Understand which devices and operating systems your audience is using, and why this matters for your QR code destinations.
5 min read · 3 sections
Geolocation Analytics
See exactly where in the world your QR codes are being scanned — by country, state, and city.
6 min read · 4 sections
GPS-Exact Location Tracking (Premium)
PremiumHow Premium's precise GPS capture differs from standard IP-based geolocation analytics, what it asks scanners for, and how to read the data.
6 min read · 4 sections
Automated Email Reports
Premium+Set up scheduled email reports that deliver QR code performance data directly to your inbox on a regular schedule.
5 min read · 3 sections
Exporting Analytics Data
How to export your scan data as CSV or PDF for sharing with clients or importing into other tools.
5 min read · 3 sections
Bot & Fraud Detection
How SMLLR automatically identifies and flags suspicious or bot-generated scans in your analytics.
6 min read · 4 sections