Analytics Overview — Understanding Your Dashboard
A complete guide to the SMLLR analytics dashboard — what every metric means and how to read your data.
What Analytics Does SMLLR Track?
Every time someone scans one of your SMLLR QR codes, the following data is automatically recorded:
- Date and time of the scan
- Device type (phone, tablet, desktop)
- Operating system (iOS, Android, Windows, macOS)
- Browser used
- Approximate location (city, state, country) derived from IP address
- Unique vs repeat scan — whether this is a new visitor or someone who has scanned before
- Bot/fraud flag — whether the scan was from a bot or automated tool
All of this is available in your Reporting dashboard with no setup required.
How to Access Analytics
Go to Reporting
Click Reporting in the left sidebar of your dashboard. This is the main analytics dashboard for all your QR codes combined.
Or view per-QR analytics
To see analytics for a single QR code, go to QR Codes, click a specific QR code, and then click the Analytics tab on the QR detail page.
Or view per-campaign analytics
To see analytics for a campaign (all QR codes inside it), go to Campaigns, click a campaign, and view its analytics.
Summary Metrics Explained
| Metric | What It Means |
|---|---|
Total Scans | The total number of times any of your QR codes have been scanned — including repeat scans from the same person |
Unique Scans | Scans from unique devices. If the same phone scans the same QR code 5 times, it counts as 1 unique scan and 5 total scans |
Active QR Codes | Number of QR codes currently set to Active status |
Top Country | The country from which the most scans originated |
Top Device | The operating system used in the most scans (e.g. iOS, Android) |
Top City | The city from which the most scans came |
Filtering by Date Range
You can filter all analytics by date range using the date picker at the top of the Reporting page. Available presets:
- Last 7 days
- Last 30 days
- Last 3 months
- Last 12 months
- Custom range (pick any start and end date)
All charts and tables update instantly when you change the date filter.
Charts Available in the Dashboard
Scans Over Time — line chart showing total scans per day, week, or month across the selected period
Top QR Codes — bar chart showing which of your QR codes received the most scans
Device Breakdown — pie/donut chart showing the split between iOS, Android, and other devices
OS Distribution — detailed breakdown of operating system versions
Browser Breakdown — which browsers your scanners used
Country Map / Heatmap — geographic visualisation of where scans came from (Premium+)
City Breakdown — top cities by scan volume
Hourly Distribution — what time of day most scans occur
Day-of-Week Distribution — which days receive the most scans
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